Author

Andreas Kaplan

Professor | President | KLU - Cited by 47,028 - Business Schools - Digital transformation - Higher education - Metaverse - Social Media

Biography

Andreas Kaplan started as a professor at the ESSEC Business School and at the Institut d'études politiques de Paris (Sciences Po). He then returned to his alma mater, ESCP Europe, where he was elected head of the Marketing Faculty. From 2014 to 2017, Kaplan held the office of Dean of Studies, responsible for all study programs at the university with around 5000 students. Since 2017 he has been the rector of ESCP Europe Business School Berlin. He is particularly interested in the influence of digitization on society. In an interview, he explains how digitization will change and transform higher education.
Title
Cited by
Year
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
AHM KaplanBusiness Horizons 62 (1), 15-25, 2019201
2063
2019
A brief history of artificial intelligence: On the past, present, and future of artificial intelligence
M Haenlein, A KaplanCalifornia management review 61 (4), 5-14, 2019201
1404
2019
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster
AM Kaplan, M HaenleinBusiness horizons 59 (4), 441-450, 2016201
1235
2016
Social media metrics—A framework and guidelines for managing social media
K Peters, Y Chen, AM Kaplan, B Ognibeni, K PauwelsJournal of interactive marketing 27 (4), 281-298, 2013201
989
2013
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
AM KaplanBusiness horizons 55 (2), 129-139, 2012201
856
2012
Competition and strategy in higher education: Managing complexity and uncertainty
F Pucciarelli, A KaplanBusiness horizons 59 (3), 311-320, 2016201
659
2016
Social media: back to the roots and back to the future
AM Kaplan, M HaenleinJournal of systems and information technology 14 (2), 101-104, 2012201
486
2012
Rulers of the world, unite! The challenges and opportunities of artificial intelligence
A Kaplan, M HaenleinBusiness Horizons 63 (1), 37-50, 2020202
306
2020
European management and European business schools: Insights from the history of business schools
A KaplanEuropean Management Journal 32 (2), 529-534, 2014201
200
2014
Brave new world? On AI and the management of customer relationships
B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ...Journal of Interactive Marketing 51 (1), 44-56, 2020202
178
2020
The Britney Spears universe: Social media and viral marketing at its best
AM Kaplan, M HaenleinBusiness Horizons 55 (1), 27-31, 2012201
160
2012
Social media, the digital revolution, and the business of media
AM KaplanInternational Journal on Media Management 17 (4), 197-199, 2015201
154
2015
Collaborative projects (social media application): About Wikipedia, the free encyclopedia
A Kaplan, M HaenleinBusiness horizons 57 (5), 617-626, 2014201
119
2014
A school is “a building that has four walls… with tomorrow inside”: Toward the reinvention of the business school
A KaplanBusiness Horizons 61 (4), 599-608, 2018201
75
2018
Artificial intelligence (AI) and management analytics
M Haenlein, A Kaplan, CW Tan, P ZhangJournal of Management Analytics 6 (4), 341-343, 2019201
69
2019
Digital transformation and disruption: On big data, blockchain, artificial intelligence, and other things
A Kaplan, M HaenleinBusiness Horizons 62 (6), 679-681, 2019201
60
2019
Social media
A Kaplan, G MazurekHandbook of media management and economics, 273-286, 2018201
55
2018
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
PK Kopalle, M Gangwar, A Kaplan, D Ramachandran, W Reinartz, ...International Journal of Research in Marketing 39 (2), 522-540, 2022202
46
2022
Social Media, Definition, and History.
AM KaplanEncyclopedia of social network analysis and mining, 1825-1827, 2014201
33
2014
Artificial intelligence and robotics: Shaking up the business world and society at large
M Haenlein, A KaplanJournal of Business Research 124 (C), 405-407, 2021202
31
2021

Referred From: https://scholar.google.com/citations?hl=en&user=0z4RBCYAAAAJ

Cited by
Citations 47028
h-index 37
i10-index 60
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